When your customers ask AI for a recommendation, we work to make your brand the name it gives.
Kaus is a London-based GEO (Generative Engine Optimisation) company. We measure how often AI engines — ChatGPT, Perplexity, Gemini, and Claude — name your brand versus your competitors, and place you in the third-party sources they cite. We work with SMBs across the UK and Europe.
We track how often AI engines name your brand and your competitors, across ChatGPT, Perplexity, Gemini, and Claude.
We place your brand in the sources AI trusts: directories, listicles, review sites, and community threads.
So when a customer asks AI in your category, your name is in the response.
AI doesn't hand over ten links — it names two or three brands, and the customer acts on them. Those names come from sources the engine trusts, not from your homepage. If your competitors are in those sources and you're not, AI recommends them — automatically, to customers you never see.
Generative Engine Optimisation (GEO) is the practice of increasing how often AI engines — ChatGPT, Perplexity, Gemini, and Claude — recommend your brand.
SEO targets search rankings. GEO targets the names AI gives in its answers. When someone asks an AI "which companies offer X?", the result is a short list of names — and GEO decides whether your business is on it.
Generative Engine Optimisation (GEO) is the practice of increasing how often AI engines — ChatGPT, Perplexity, Gemini, and Claude — recommend your brand. SEO targets search rankings; GEO targets the names AI gives in its answers.
AI engines retrieve from third-party sources they trust — directories, comparison pages, review platforms, and community discussions — and name the brands that appear most credibly across them. A company's own website is a secondary signal and rarely drives a recommendation on its own.
AI engines build recommendations mainly from third-party sources, not from your homepage. A clear website helps an engine understand who you are, but the decision about whether to name you is made off your site — in the listicles, directories, review platforms, and community threads it retrieves from.
Industry listicles and best-of pages, Google Business Profile, G2, Capterra, Clutch, Reddit and Quora threads, comparison platforms, and relevant trade publications — the same sources that consistently appear in AI-generated answers for buyer-intent queries.
Kaus runs buyer-intent queries across ChatGPT, Perplexity, Gemini, and Claude and records how often each engine names your brand, how often it names competitors, and which sources it cited. The result is a visibility score and a cited-source map, benchmarked against competitors and updated each run.
Placements generally take several weeks to enter AI retrieval pools after publication. We would expect early citation movement within the first month of placements going live, though this varies by query and by platform.
Find out what AI says about your brand today.
hello@kaus-ai.com