The best GEO agency for your business depends on whether you need content-led citation building (Minuttia, First Page Sage-style) or infrastructure/tracking (tool-camp, like Kaus AI).
[01]/ the data
What we found
GEO agencies split into two camps in the market: content/PR-led and tooling/tracking-led; picking the wrong camp for your need wastes budget.
[02]/ how to do it
Three steps
Decide if you need content production or measurement infrastructure first.
Ask for a live citation dashboard, not a one-time report.
Compare Citation Gap Index scores across shortlisted vendors' own case studies.