You get mentioned in ChatGPT by earning dense, repeated third-party coverage, not by optimizing your own homepage. ChatGPT's citation behavior for buyer-intent queries relies on brand saturation across training data and retrieval sources, not on-page SEO signals.
[01]/ the data
What we found
Our 30-day, 4-engine study of 82 GEO companies found only 4 of 82 (4.9%) were ever cited by ChatGPT, and those 4 all had 10+ years of dense third-party coverage (comparison articles, tool directories, analyst roundups).
[02]/ how to do it
Three steps
Get listed in industry comparison articles and directories in your category.
Pursue analyst/roundup coverage rather than owned blog posts.
Track your current citation rate before investing further.