Increase the density and specificity of third-party mentions about your brand relative to competitors, since share of voice in AI answers tracks mention density, not ad spend or search rank.
[01]/ the data
What we found
The gap between the top 2 and rank-3 company in our dataset was a 4x citation cliff, showing share of voice is won by mention density, not incremental SEO effort.
[02]/ how to do it
Three steps
Identify where competitors are mentioned that you aren't.
Close specific gaps (a directory, a comparison article) one at a time.
Re-measure share of voice monthly, not just your own citation count.